All About Facebook Marketing
Millions of businesses, big and small, connect with people on Facebook.
Make connections that matter.
2.7 billion people use Facebook every month1 to connect with friends and family and to discover things that matter. Find new customers and build lasting relationships with them.
Free Resource: How to Reach & Engage Your Audience on Facebook
For many, Facebook is the internet. That said, is your business taking full advantage of it?
Your answer should be yes — confirmed by Gary Vaynerchuk, CEO of VaynerMedia.
In an interview, HubSpot's Founder and CEO Brian Halligan, posed the question, "Let's say you're getting started today in marketing and you're building a social media brand — where are you spending your energy if you're that marketer?"
Vaynerchuk said, "... you can't be alive in the game without a Facebook [and an Instagram]. I genuinely believe that. I think it would be highly detrimental."
So, how do you use Facebook to benefit your business?
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.
Below you’ll find everything you need to know to become a master Facebook marketer. No matter if your business has had a Page for years or you’re just getting started, this comprehensive guide is for you.
Read along, email it to yourself or bookmark it for later, or jump to the section that interests you most.
Facebook Marketing, the Inbound Way
Before we dive in, let’s get one thing out of the way. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.
An inbound strategy is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook.
Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand.
It’s not about being spammy, annoying, or deceiving.
If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. True Facebook marketing requires a consistent, long-term commitment. But we promise, the awareness and demand will be worth it.
Ready? Let’s go.
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